AKADEMIYA2063

The challenge: AKADEMIYA2063, a pan-African agricultural research organisation, was seeking support in reaching critical audiences such as policymakers, entrepreneurs, and development partners with their in-depth research. This includes their convening of the Regional Strategic Analysis and Knowledge Support System (ReSAKSS) and hosting of the Malabo-Montpellier Panel (MaMo Panel).

Our approach: To achieve these aims, Marchmont has led the strategy and media outreach around more than a dozen report launches and policy meetings since 2020. This includes:

  • Developing and executing a media launch plan with the AKADEMIYA2063 team.
  • Delving into the research, extracting the most compelling insights, statistics, and recommendations for media.
  • Undertaking targeted media outreach for each report, engaging with journalists from top tier, regional, and specialist outlets according to the focus of each report.
  • Coordinating support for in-person events such as the MaMo Panel, including media outreach and securing journalist attendance.
  • Supporting the media outreach with a variety of op-eds and blogs, helping to also increase visibility for AKADEMIYA2063 spokespeople such as Dr Ousmane Badiane as experts in African agricultural transformation.

Outcomes