The Challenge: The Inclusive Business Action Network (iBAN) wanted to raise wider visibility for, and drive traffic to, its new online platform and bi-monthly magazine ‘CLUED-iN’. This included targeting entrepreneurs, social enterprise leaders and other key stakeholders engaged in inclusive business development.
Our Approach: Marchmont provides ongoing outreach support via both traditional media and social media. For the former, this includes distributing media alerts and drafting and placing opinion pieces with relevant specialist media outlets. For the latter, it includes creating e-bulletins, social media toolkits and graphics cards for social media dissemination, both via iBAN and the magazine’s contributors as well as iBAN’s wider networks. During the launch period, Marchmont also manages iBAN’s Twitter and LinkedIn accounts.
Outcomes: Each round of Marchmont’s social media activity helps iBAN reach an average of 341K users on Twitter, and has led to a 50 per cent increase in iBAN profile visits and more than tripling its number of new followers. Marchmont has also secured coverage around iBAN’s online platform launches from Next Billion, DevDiscourse, Business Green, Pioneers Post, Business Fights Poverty, International Agri-Food Network and Endeva.
