Inclusive Business Action Network (iBAN)

The Challenge: The Inclusive Business Action Network (iBAN) is a global initiative supporting the scaling and replication of inclusive business models. They approached Marchmont seeking support with raising visibility for, and drive traffic to, its online platform and bi-monthly magazine ‘CLUED-iN’. This included targeting entrepreneurs, social enterprise leaders and other key stakeholders engaged in inclusive business development.

Our Approach: To achieve this, Marchmont:

  • Led media outreach support and distributed media alerts and drafting and placing opinion pieces with relevant specialist media outlets.
  • Led social media outreach support and created e-bulletins, social media toolkits and graphics cards for social media dissemination, both via iBAN and the magazine’s contributors as well as iBAN’s wider networks. 
  • During the launch period, Marchmont also managed iBAN’s Twitter and LinkedIn accounts.

Outcomes: