The Challenge: The Inclusive Business Action Network (iBAN) is a global initiative supporting the scaling and replication of inclusive business models. They approached Marchmont seeking support with raising visibility for, and drive traffic to, its online platform and bi-monthly magazine ‘CLUED-iN’. This included targeting entrepreneurs, social enterprise leaders and other key stakeholders engaged in inclusive business development.
Our Approach: To achieve this, Marchmont:
- Led media outreach support and distributed media alerts and drafting and placing opinion pieces with relevant specialist media outlets.
- Led social media outreach support and created e-bulletins, social media toolkits and graphics cards for social media dissemination, both via iBAN and the magazine’s contributors as well as iBAN’s wider networks.
- During the launch period, Marchmont also managed iBAN’s Twitter and LinkedIn accounts.
Outcomes:
- Each round of Marchmont’s social media activity helped iBAN reach an average of 341K users on Twitter, and led to a 50 per cent increase in iBAN profile visits and more than tripling its number of new followers.
- Marchmont also secured coverage around iBAN’s online platform launches from Next Billion, DevDiscourse, Business Green, Pioneers Post, Business Fights Poverty, International Agri-Food Network and Endeva.
