The Challenge: The International Seed Federation (ISF) was looking to develop and implement a communications strategy to support its new strategic objectives, which involved positioning seed innovation as a driver of climate-resilient food systems, and raising awareness of the private sector’s contribution to the global challenges of hunger and climate change.
Our Approach: Marchmont supported ISF with insights, strategy, training and implementation support, including:
- Carrying out insights work to understand how the seed sector and ISF were currently appearing in media coverage.
- Producing a five-year communications strategy that identified priority audiences, messaging, channels, assets and spokespeople.
- Providing media training for key spokespeople in person at an ISF meeting to help prepare speakers for media interviews.
- Since 2022, carrying out strategic media outreach and providing support at key moments, including preparing the press kit and overseeing media engagement around the annual World Seed Congress, including dedicated media campaigns as well as supporting with thought leadership.
Outcomes:
- Compared to the results of the media landscape, global coverage of IFS and the seed sector increased dramatically in the first year of implementation, resulting in coverage from Agence Ecofin, AFP (published by Barron’s, Devex, La France Agricole, Manila Times, among others), Le Temps, the National.
- Op-eds from ISF have been published by Euronews, Inter Press Service, and WEF Agenda.
