The Challenge: When French-Tunisian start-up nextProtein successfully secured their series A funding, they approached Marchmont for support with highlighting the growth potential and sustainability of their insect-based protein to a broader international audience.
Our Approach: To achieve this, Marchmont:
- Collaborated with nextProtein to identify angles that would help elevate the pitch beyond the investment announcement and position the company both around its cutting-edge technology and its corporate ethos.
- This also included identifying opportunities to frame the announcement in the wider context of the EU’s Farm to Fork policy.
Outcomes:
- The media outreach resulted in widespread coverage both in top-tier and specialist/trade media, in both English and French, which was further amplified across social media.
- Highlights included coverage from Agence France Presse (AFP), Quartz Africa, Crunchbase, Les Echos, and AgFunderNews.
