The Challenge: When French-Tunisian start-up nextProtein successfully secured their series A funding, they wanted to use it as an opportunity to highlight the growth potential and sustainability of their insect-based protein to a broader international audience.
Our Approach: Marchmont worked with nextProtein to identify angles that would help elevate the pitch beyond the investment announcement and position the company both around its cutting-edge technology and its corporate ethos. This also included identifying opportunities to frame the announcement in the wider context of the EU’s Farm to Fork policy.
Outcomes: The media outreach resulted in widespread coverage both in top-tier and specialist/trade media, in both English and French, which was further amplified across social media. Highlights included coverage from Agence France Presse (AFP), Quartz Africa, Crunchbase, Les Echos, and AgFunderNews.
