The challenge: The Centre for Supporting Evidence-Based Interventions in Livestock, also known as SEBI-Livestock, sought to elevate the profile of their Livestock Data for Development (LD4D) coalition and add nuance to conversations around livestock and climate. Through their communications, they aimed to promote the need for – and availability of – data and evidence to inform investment and policy decisions for the sector.
Our approach: To achieve these goals, Marchmont supported SEBI-Livestock to empower their members to share LD4D’s mission and worked to build the organisation’s profile externally. This included:
- Facilitating a rebrand of the group, including conducting stakeholder interviews, designing logo options, holding renaming workshops, creating key messages, setting-up social media accounts, and developing brand guidelines.
- Providing planning, media, and written support around the COPs to help position livestock as a powerful tool for climate adaptation.
- Developing a blog series for LD4D, highlighting the work of members to demonstrate the effective tools and policies on-the-ground.
- Supporting the development of reports, helping to refine messaging and conciseness.
- Producing and pitching op-eds for LD4D experts around newly launched tools.
- Conducting media and social media campaigns around key events and reports, such as a series of policy briefs for livestock climate adaptation and mitigation.
- Creating a series of videos of Livestock Data for Development experts as well as instructional videos on gathering qualitative data for members.
Outcomes:
- Marchmont’s media support garnered more than 300 pieces of coverage, including key specialist and regional media. For instance, SEBI-Livestock and LD4D were featured in Capital Ethiopia, CNBC Africa, Devex and the Financial Times’ Sustainable Views.
- Marchmont also produced several opinion pieces authored by SEBI experts. Highlights included placements in Euractiv, European Scientist, Devex, IPS News and Innovation News Network.
- Beyond media, social media outreach resulted in key stakeholder sharing campaign materials widely across their platforms, such as the Climate & Clean Air Coalition, Cornell Global Development and the International Livestock Research Institute.
