The challenge: SOS Children’s Villages, an international organisation supporting children without, or at risk of losing, parental care, sought to communicate their trauma-informed work around child-family separation. This included their response to the war in Ukraine as well as a flagship global report on the causes of child-family separation.
Our approach: Marchmont has worked with SOS Children’s Villages since 2022 to support their advocacy efforts with media outreach, training and thought leadership. This included:
- Positioning SOS Children’s Villages leadership for media interviews on the impact of the war in Ukraine on children, and family separations.
- Overseeing the planning and execution of the media plan to launch a first-of-its-kind report uncovering the root causes of child-family separations.
- Providing one-on-one media training for key spokespeople and partners ahead of the launch of the flagship report to prepare for media interviews and identifying relevant media angles.
- Supporting SOS Children’s Villages in drafting and placing opinion articles for international media outlets.
Outcomes: Marchmont’s outreach has resulted in SOS Children’s Villages being featured by Al Jazeera, the Daily Telegraph, the Guardian, IPS News and the National.
