Tag Archives: agriculture

The Malabo Montpellier Panel

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The Challenge: The Malabo Montpellier Panel seeks to influence European and African donors on effective ways to support poverty reduction through investment in sustainable African agriculture. Its bi-annual reports provide evidence and analysis of key topics such as soil management, climate change, energy, innovation and livestock. Their aim is to reach senior policy makers and key stakeholders, beyond just the scientific community, and demonstrate how and why they may provide agricultural support.

Our Approach: To elevate the Malabo Montpellier Panel’s visibility and influence, Marchmont:

  • Leads media planning and outreach and prepares a detailed outreach plan, including media materials, story angles, case studies and external news hooks. 
  • Conducts embargoed media outreach ahead of each launch date and positions panel members via opinion editorials.

Outcomes:

The German Agency for International Cooperation (GIZ)

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The Challenge: The ​​German Agency for International Cooperation (GIZ) works to shape a future worth living around the world. They approached Marchmont for support with shaping the content of a comprehensive guide for policymakers that they had written in partnership with the Overseas Development Institute. The report aimed to capture the policy areas where consensus exists as well as where debates and uncertainties still remain in which interventions work for agricultural development.

Our Approach: To achieve this, Marchmont:

  • Worked with the report authors to craft new messages for the report; restructured and edited it.
  • Designed the report and produced an infographic (English and French versions) to help with the report’s later outreach both online and in workshops throughout Africa.

Outcomes: 

  • The report in both English and French and infographic were shared across the continent (view the full report here).

Technical Centre for Agricultural and Rural Cooperation (CTA)

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The challenge: As an EU-funded institution supporting smallholder farmers in Africa, the Caribbean and the Pacific (ACP), CTA approached marchmont for support with communicating its achievements and also support throughout its closure – by raising awareness, celebrating CTA’s lasting legacy and raising the profile of its partners and beneficiaries on the ground.

Our Approach: To achieve this, Marchmont:

  • Delivered media outreach support, carrying out an assessment of CTA’s initiatives, case studies and success stories before developing year-long plans to showcase its work in its key regions.
  • This involved a combination of monthly opinion pieces, regular media outreach campaigns and on-site media field visits in Africa and the Caribbean. 
  • Mapped out an eight-month media plan, including monthly editorials, media bursts around set dates and creative communications support for its social media channels.

Outcomes:

CGIAR Research Program on Climate Change, Agriculture and Food Security (CCAFS)

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The Challenge: The CGIAR Research Program on Climate Change, Agriculture and Food Security (CCAFS) works to catalyse positive change for climate-smart agriculture. They approached Marchmont for support with launching a report that explored the effectiveness of weather-based index insurance schemes.

Our Approach: To achieve this, Marchmont:

  • Led media outreach for the report and planned the launch of the report at a high-level event in London.
  • Produced a cartoon-style infographic that explained the basics of weather-based index insurance and synthesised key findings of the report. These assets were also launched at the event.

Outcomes:

Agriculture for Impact

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The Challenge: Agriculture for Impact, is an independent advocacy initiative based at Imperial College London that aims to enable better European government support for productive, sustainable, equitable and resilient agricultural development in sub-Saharan Africa, focusing in particular on the needs of smallholder farmers. They approached Marchmont for support with research and writing work, developing and executing a communications strategy and curating their visual identity.

Our Approach: To achieve these objectives, Marchmont:

  • Led strategic planning and messaging workshops to curate a communications strategy for the advocacy initiative.
  • Supported research and writing work, including providing grant-writing support.
  • Planned and implemented a complete redesign of Agriculture for Impact’s visual identity, including developing a new website.

Outcomes:

  • Marchmont developed a new website and online database for Agriculture for Impact.
  • Secured hundreds of pieces of top-tier media coverage for their report launches, which have informed policymaking in the UN, European Commission, France and the UK, as well as the African Union over the years.