Agriculture for Impact
The Challenge: Agriculture for Impact, is an independent advocacy initiative based at Imperial College London that aims to enable better European government support for productive, sustainable, equitable and resilient agricultural development in sub-Saharan Africa, focusing in particular on the needs of smallholder farmers. They approached Marchmont for support with research and writing work, developing and executing a communications strategy and curating their visual identity.
Our Approach: To achieve these objectives, Marchmont:
- Led strategic planning and messaging workshops to curate a communications strategy for the advocacy initiative.
- Supported research and writing work, including providing grant-writing support.
- Planned and implemented a complete redesign of Agriculture for Impact’s visual identity, including developing a new website.
Outcomes:
- Marchmont developed a new website and online database for Agriculture for Impact.
- Secured hundreds of pieces of top-tier media coverage for their report launches, which have informed policymaking in the UN, European Commission, France and the UK, as well as the African Union over the years.
