Tag Archives: caribbean

Technical Centre for Agricultural and Rural Cooperation (CTA)

The challenge: As an EU-funded institution supporting smallholder farmers in Africa, the Caribbean and the Pacific (ACP), CTA approached marchmont for support with communicating its achievements and also support throughout its closure – by raising awareness, celebrating CTA’s lasting legacy and raising the profile of its partners and beneficiaries on the ground.

Our Approach: To achieve this, Marchmont:

  • Delivered media outreach support, carrying out an assessment of CTA’s initiatives, case studies and success stories before developing year-long plans to showcase its work in its key regions.
  • This involved a combination of monthly opinion pieces, regular media outreach campaigns and on-site media field visits in Africa and the Caribbean. 
  • Mapped out an eight-month media plan, including monthly editorials, media bursts around set dates and creative communications support for its social media channels.

Outcomes: