Tag Archives: communications

University of Cambridge Institute for Sustainability Leadership (CISL)

The Challenge: The CISL is an impact-led institute within the University of Cambridge that activates leadership globally to transform economies for people, nature and climate. They approached Marchmont for support with ensuring their groundbreaking report that outlined a practical pathway to building effective insurance schemes for those vulnerable to climate risk had a tangible policy impact – specifically at the Third Financing for Development Conference (FFD3) in Addis Ababa in July 2015.

Our Approach: To achieve this, Marchmont:

  • Supported CISL in writing a policy brief that summarised the report’s key findings, which we recommended releasing at the International Insurance Summit in New York, which industry leaders and key UN decision makers would attend.
  • Released the policy brief to journalists under an embargo that lifted during the report author’s presentation at the IIS.

Outcomes:

  • Media coverage that hit during the week of the policy brief launch was read and commented on by influential leaders in the insurance industry, and an in-depth BBC article was read and praised by UN Secretary General Ban Ki Moon.
  • Following media attention, Dr Ana Gonzalez Pelaez, co-author of report, was invited onto a high level panel at the FFD3 conference, to present her findings and recommendations.
  • The full report went live in conjunction with her panel session and to date the report has been covered by The Guardian, Reuters, Inter Press Service, SciDev and Devex, in addition to the BBC.

The Malabo Montpellier Panel

The Challenge: The Malabo Montpellier Panel seeks to influence European and African donors on effective ways to support poverty reduction through investment in sustainable African agriculture. Its bi-annual reports provide evidence and analysis of key topics such as soil management, climate change, energy, innovation and livestock. Their aim is to reach senior policy makers and key stakeholders, beyond just the scientific community, and demonstrate how and why they may provide agricultural support.

Our Approach: To elevate the Malabo Montpellier Panel’s visibility and influence, Marchmont:

  • Leads media planning and outreach and prepares a detailed outreach plan, including media materials, story angles, case studies and external news hooks. 
  • Conducts embargoed media outreach ahead of each launch date and positions panel members via opinion editorials.

Outcomes:

The German Agency for International Cooperation (GIZ)

The Challenge: The ​​German Agency for International Cooperation (GIZ) works to shape a future worth living around the world. They approached Marchmont for support with shaping the content of a comprehensive guide for policymakers that they had written in partnership with the Overseas Development Institute. The report aimed to capture the policy areas where consensus exists as well as where debates and uncertainties still remain in which interventions work for agricultural development.

Our Approach: To achieve this, Marchmont:

  • Worked with the report authors to craft new messages for the report; restructured and edited it.
  • Designed the report and produced an infographic (English and French versions) to help with the report’s later outreach both online and in workshops throughout Africa.

Outcomes: 

  • The report in both English and French and infographic were shared across the continent (view the full report here).