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International Food Policy Research Institute (IFPRI)

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The Challenge: The International Food Policy Research Institute (IFPRI) aims to sustainably reduce poverty and end hunger and malnutrition in developing countries. They approached Marchmont for support with translating and disseminating world-class policy research to more general audiences in order to drive action.

Our Approach: To achieve this, Marchmont:

  • Led media planning and pitching efforts for IFPRI’s “Food Security in a World of Natural Resource Scarcity” report and ran their press office at the 2014 “Building Resilience for Food and Nutrition Security” conference in Ethiopia.
  • Curated digital assets such as an animated video and infographic to help launch the “Food Security in a World of Natural Resource Scarcity” report.
  • Facilitated various workshops for IFPRI including a “Communications 101” workshop and a “Writing for the web” workshop for their in-house communications team in Washington DC.

Outcomes:

  • Secured a number of top-tier media placements including the Wall Street Journal,  The Telegraph, the Financial Times, SciDev.Net,  and Reuters AlertNet.
  • Received positive feedback from workshop participants in the in-house communications team in Washington DC.