Tag Archives: development

The Malabo Montpellier Panel

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The Challenge: The Malabo Montpellier Panel seeks to influence European and African donors on effective ways to support poverty reduction through investment in sustainable African agriculture. Its bi-annual reports provide evidence and analysis of key topics such as soil management, climate change, energy, innovation and livestock. Their aim is to reach senior policy makers and key stakeholders, beyond just the scientific community, and demonstrate how and why they may provide agricultural support.

Our Approach: To elevate the Malabo Montpellier Panel’s visibility and influence, Marchmont:

  • Leads media planning and outreach and prepares a detailed outreach plan, including media materials, story angles, case studies and external news hooks. 
  • Conducts embargoed media outreach ahead of each launch date and positions panel members via opinion editorials.

Outcomes:

The German Agency for International Cooperation (GIZ)

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The Challenge: The ​​German Agency for International Cooperation (GIZ) works to shape a future worth living around the world. They approached Marchmont for support with shaping the content of a comprehensive guide for policymakers that they had written in partnership with the Overseas Development Institute. The report aimed to capture the policy areas where consensus exists as well as where debates and uncertainties still remain in which interventions work for agricultural development.

Our Approach: To achieve this, Marchmont:

  • Worked with the report authors to craft new messages for the report; restructured and edited it.
  • Designed the report and produced an infographic (English and French versions) to help with the report’s later outreach both online and in workshops throughout Africa.

Outcomes: 

  • The report in both English and French and infographic were shared across the continent (view the full report here).

Agriculture for Impact

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The Challenge: Agriculture for Impact, is an independent advocacy initiative based at Imperial College London that aims to enable better European government support for productive, sustainable, equitable and resilient agricultural development in sub-Saharan Africa, focusing in particular on the needs of smallholder farmers. They approached Marchmont for support with research and writing work, developing and executing a communications strategy and curating their visual identity.

Our Approach: To achieve these objectives, Marchmont:

  • Led strategic planning and messaging workshops to curate a communications strategy for the advocacy initiative.
  • Supported research and writing work, including providing grant-writing support.
  • Planned and implemented a complete redesign of Agriculture for Impact’s visual identity, including developing a new website.

Outcomes:

  • Marchmont developed a new website and online database for Agriculture for Impact.
  • Secured hundreds of pieces of top-tier media coverage for their report launches, which have informed policymaking in the UN, European Commission, France and the UK, as well as the African Union over the years.