Future Earth
The Challenge: Future Earth is a global network of scientists, researchers, and innovators collaborating for a more sustainable planet. They approached Marchmont for help with launching a series of research reports including the “Global Carbon Budget” report and their “Strategic Research Agenda”, which outlined the need for a step-change in global research for sustainable development.
Our Approach: To achieve these objectives, Marchmont:
- Led media planning and pitching efforts connecting key items from the ‘Strategic Research Agenda’ to existing news events, such as the Ebola crisis and the UN climate talks.
- Translated complex scientific language from the ‘Global Carbon Budget’ report into easily-understandable but accurate media-facing messages.
Outcomes: The report received coverage from a range of top-tier media including the Guardian, BBC, Reuters, Huffington Post, Business Fights Poverty and Devex.
