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Gillian Hadfield

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The Challenge: To promote her book, Rules for a Flat World, Professor Gillian Hadfield approached Marchmont for support including a revision of her website, messaging, media outreach and social media management – all of which would showcase the range of legal and economic issues for which she is known.

Our Approach: To achieve this, Marchmont:

  • Established a consistent and engaging brand identity, including a revision of Prof. Hadfield’s website and Twitter account, and also developing a policy brief based on her book’s main themes. 
  • Developed monthly thought leadership pieces, published in diverse top tier publications as well as arranging interviews to raise the client’s profile.

Outcomes:

  • Within the first three months, Prof. Hadfield was published by Reuters, LA Times, The Hill, Quartz, and TechCrunch, as well as trade publications Evolve Law/Above the Law, and ABA Journal. 
  • Prof. Hadfield’s Twitter following increased by 50 per cent with a 15-fold increase in impressions from 9,300 to almost 145,000. Prof. Hadfield received several invitations to write articles or essays, and give interviews.