Livestock Global Alliance
The Challenge: The Livestock Global Alliance was formed to encourage and inform livestock-related policy dialogue, investments and analytical work and is a joint initiative of the World Bank, the World Organisation for Animal Health and the three United Nations agricultural agencies based in Rome. They approached Marchmont to help them develop a suite of communications materials which would position themselves as thought leaders and advocates.
Our Approach: To achieve this, Marchmont:
- Led insights and planning work which led to the realisation that livestock storytelling is about humans as much as it’s about animals. This led to the development of the tagline, “Sustainable Livestock, Sustainable Lives”.
- Developed a set of key messages and supporting evidence, an animated video, GIFs, an infographic, a PowerPoint template and a corporate video featuring the main LGA spokespeople.
- Created custom illustrations which were used throughout the materials developed – adding visual energy and consistency.
Outcomes:
- Successfully managed a geographically dispersed group of clients and delivered all of the materials under a tight deadline.