report – Marchmont Communications

The Malabo Montpellier Panel

By Michael Hoevel19th August 2020africa, agriculture, communications, development, media, montpellier panel, report

The Challenge: The Malabo Montpellier Panel seeks to influence European and African donors on effective ways to support poverty reduction through investment in sustainable African agriculture. Its bi-annual reports provide evidence and analysis of key topics such as soil management, climate change, energy, innovation and livestock. Their aim is to reach senior policy makers and key stakeholders, beyond just the scientific community, and demonstrate how and why they may provide agricultural support.

Our Approach: To elevate the Malabo Montpellier Panel’s visibility and influence, Marchmont:

Leads media planning and outreach and prepares a detailed outreach plan, including media materials, story angles, case studies and external news hooks.
Conducts embargoed media outreach ahead of each launch date and positions panel members via opinion editorials.

Outcomes:

The Panel’s report launches have been covered extensively over the years by top-tier global outlets and a wide range of African and specialist outlets as well.
A sampling of this coverage has included the Guardian, BBC, Reuters, Financial Times, Deutsche Welle, Xinhua, CNBC Africa, Christian Science Monitor, Thomson Reuters Foundation, The Conversation, Forbes Africa, Quartz Africa, Euractiv, Voice of America, El Pais, CGTN, SciDev, Inter Press Service, AllAfrica, Jeune Afrique, Business Daily Africa, The Africa Report, Devex and Food Tank along with multiple interviews with the BBC and CNBC Africa.

The German Agency for International Cooperation (GIZ)

By Michael Hoevel18th August 2020agriculture, communications, development, germany, GIZ, infographic, policy, report

The Challenge: The German Agency for International Cooperation (GIZ) works to shape a future worth living around the world. They approached Marchmont for support with shaping the content of a comprehensive guide for policymakers that they had written in partnership with the Overseas Development Institute. The report aimed to capture the policy areas where consensus exists as well as where debates and uncertainties still remain in which interventions work for agricultural development.

Our Approach: To achieve this, Marchmont:

Worked with the report authors to craft new messages for the report; restructured and edited it.
Designed the report and produced an infographic (English and French versions) to help with the report’s later outreach both online and in workshops throughout Africa.

Outcomes:

The report in both English and French and infographic were shared across the continent (view the full report here).

Future Earth

By Michael Hoevel6th October 2015bbc, future earth, guardian, media, report, reuters, strategic research agenda

The Challenge: Future Earth is a global network of scientists, researchers, and innovators collaborating for a more sustainable planet. They approached Marchmont for help with launching a series of research reports including the “Global Carbon Budget” report and their “Strategic Research Agenda”, which outlined the need for a step-change in global research for sustainable development.

Our Approach: To achieve these objectives, Marchmont:

Led media planning and pitching efforts connecting key items from the ‘Strategic Research Agenda’ to existing news events, such as the Ebola crisis and the UN climate talks.
Translated complex scientific language from the ‘Global Carbon Budget’ report into easily-understandable but accurate media-facing messages.

Outcomes: The report received coverage from a range of top-tier media including the Guardian, BBC, Reuters, Huffington Post, Business Fights Poverty and Devex.

Tag Archives: report

The Malabo Montpellier Panel

The German Agency for International Cooperation (GIZ)

Future Earth