CGIAR Research Program on Climate Change, Agriculture and Food Security (CCAFS)
The Challenge: The CGIAR Research Program on Climate Change, Agriculture and Food Security (CCAFS) works to catalyse positive change for climate-smart agriculture. They approached Marchmont for support with launching a report that explored the effectiveness of weather-based index insurance schemes.
Our Approach: To achieve this, Marchmont:
- Led media outreach for the report and planned the launch of the report at a high-level event in London.
- Produced a cartoon-style infographic that explained the basics of weather-based index insurance and synthesised key findings of the report. These assets were also launched at the event.
Outcomes:
- Top-tier media hits included Bloomberg and Reuters, who both covered the report as the first publication to prove weather-based index insurance can work for smallholders. SciDev, Business Fights Poverty and Voice of America also covered the news.