The Challenge: The Malabo Montpellier Panel seeks to influence European and African donors on effective ways to support poverty reduction through investment in sustainable African agriculture. Its bi-annual reports provide evidence and analysis of key topics such as soil management, climate change, energy, innovation and livestock. Their aim is to reach senior policy makers and key stakeholders, beyond just the scientific community, and demonstrate how and why they may provide agricultural support.
Our Approach: To elevate the Malabo Montpellier Panel’s visibility and influence, Marchmont:
- Leads media planning and outreach and prepares a detailed outreach plan, including media materials, story angles, case studies and external news hooks.
- Conducts embargoed media outreach ahead of each launch date and positions panel members via opinion editorials.
Outcomes:
- The Panel’s report launches have been covered extensively over the years by top-tier global outlets and a wide range of African and specialist outlets as well.
- A sampling of this coverage has included the Guardian, BBC, Reuters, Financial Times, Deutsche Welle, Xinhua, CNBC Africa, Christian Science Monitor, Thomson Reuters Foundation, The Conversation, Forbes Africa, Quartz Africa, Euractiv, Voice of America, El Pais, CGTN, SciDev, Inter Press Service, AllAfrica, Jeune Afrique, Business Daily Africa, The Africa Report, Devex and Food Tank along with multiple interviews with the BBC and CNBC Africa.
